Asmahan Ilian/Sinokrot, Founder and CEO of Smart Art Advertising, established in 2012, Founder and CEO of Talleh Cultural Gifts established in 2015. Holder of Master’s Degree in Strategic Marketing. Trainer and Consultant for the last ten years. She trained more than 1000 women from Jerusalem, West Bank and Gaza in entrepreneurship and marketing and digital marketing. She is a speaker in different TV and Radio Channels. Before establishing her own business, she has worked for around 20 years in leading international organizations in Palestine. Ms. Ilian is a member of the Palestinian Chamber of Commerce-Jerusalem, jury member/Coordinator of Taawon Youth Prize and Jury member of Hult Prize. In 2015, Asmahan was selected among 61 women in the world who has potential to grow her business. Since mentoring provides professional and personal support, she joined Cherie Blaire Foundation to provide mentoring services for women from different parts of the world.