Jay Tolentino

Founder and CEO, Morena

Jay Tolentino is the founder and CEO of Morena, a tech company focused on helping people of color and under-represented minorities find the best beauty and lifestyle brands for their needs. As a Filipina-American, she was inspired by the growing “morena” movement in the Philippines to support naturally tan skin and to fight against common skin bleaching/whitening practices. She combines her software engineering background with previous freelance design experience to develop inclusive technology for all minorities to thrive and be unapologetically themselves.

Jay previously worked as a mobile and full stack engineer at Nuzzel, a tech company that surfaces relevant professional news. She led development and maintenance of their award-winning Android app, voted one of the “Best Apps of 2016” by Google Play, New York Times, and Time Magazine. Outside of tech, Jay enjoys running in new cities and creating vegan versions of her favorite asian dishes for her vegan romantic partner, an app for discovering news.